The British Designers Collective at Bicester Village

Some days, because of what I do for a living I can easily forget that I’m working… and Wednesday was one of those days. I was at Bicester Village for the press launch of their 2nd pop-up boutique called the British Designers Collective, in association with the British Fashion Council (the doors opened to the general public yesterday)… I was there to chat to the designers, magazine editors, fashion bloggers… et al and it was fabulous! The store was officially opened by British actress Thandie Newton, who is a key supporter of UK designers and a known ambassador of British fashion – she looked so fab in her Marios Schwab dress and was incredibly down to earth and lovely.

So what is the British Designers Collective (BDC)? Well, it’s a unique collaboration between Value Retail (who own Bicester Village) and the British Fashion Council ( – the idea is to showcase emerging designers all under one roof, introducing them to a wider audience in a fabulous environment, with fantastic reductions (up to 60% off!). What more could you want??

This year the BDC is boasting some of the most exciting names in British fashion, including Jonathan Saunders, Holly Fulton, Felder Felder, Preen and Marios Schwab. There is something for everyone… from everyday knitwear by Goat to show-stopping dresses from Felicity Brown. For a full list of brands see below… or have a look at Bicester Village’s website

Now this is the important bit… in order to see this wonderful store for yourselves you need to get down to the village quickly, as the British Designers Collective only runs for six weeks until mid-May. Clothing aside, you’re in for a visual spectacular as the store has been specifically designed for the occasion and this year, colour is key! There’s a neon-pink telephone box outside and the interior decor has to be seen to be believed… it just adds to the whole shopping experience – with neon of course being hugely on trend for S/S 11!

Here are some of my favourite items in-store and photos from the event… maybe some of these hugely sought-after names/pieces will end up in your own wardrobe??

Thandie Newton outside the neon telephone box and BDC
Identical twin sisters Annette and Daniela Felder
Holly Fulton outside the BDC
Everyone listening to Thandie Newton speak at the launch
Inside the store
Amazing dress from Preen, was £715 now £429
Killer heels from Lara Bohinc
Can I have all 4?? Holly Fulton clutch bags from £225. I love them!
Holly Fulton printed dress was £595 now £397 (Holly is clearly a new fave of mine…)
The piece that stole the show – every blogger and editor tried it on or photographed it – A bright orange sheep-skin by Osman, was £1900 now £1095


The brand list: Georgina Goodman, Preen Line by Thornton Bregazzi, Goat, Felder Felder, Emma Cook, Felicity Brown, Holly Fulton, Fiona Paxton, Marios Schwab, Lara Bohinc, Mawi, Osman, Jean-Pierre Braganza, Lilly and Lionel, Jane Carr, Jonathan Saunders, Markus Lupfer, From Somewhere, Todd Lynn, Richard Nicholl and Elvis & Kresse!

Visit for more info on all the designers.

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