My name is Fiona Huntingford and I am a Personal Stylist and Fashion Consultant based in London. I’ve worked in the fashion industry for over 18 years, initially starting out as a buyer and then moving to other areas of the business. In 2006 I launched my website Style Struck dedicated to growing my personal shopping business – to find out more about how I got into the industry have a look at my blogs “The right place and the right time”, “Fashion foundations” and “London Calling”. Alongside my private clients, I work for several large companies, covering areas including styling, fashion events and staff training. I have also been the Personal Stylist at Bicester Village in Oxfordshire since 2008.
I started this blog over six years ago, after spending so much time with clients it gave me a sense of how difficult shopping could be for people, so I wanted to be able to give an honest view as an “insider”, giving tips and advice. Also, I received so many emails from people desperate to work in fashion and from others who are fascinated by everything to do with the industry, that I thought I’d write a blog giving an insight into my world as a stylist (and self-confessed shopaholic!)… Welcome to Styling in the City!